Independent piano shop makes the most heartwarming Christmas advert on a £10 budget

19 December 2019, 12:02 | Updated: 19 December 2019, 12:13

By Sian Hamer

An independent Manchester piano shop proves you don’t need a big budget to make a big impact...

A Christmas advert from a small piano shop in Manchester with just a £10 budget has warmed our cockles.

In the homemade video, two young children deliver a piano to their grandad’s house, which they pull through a cold, winter’s evening while sporting Santa hats.

But after they set the piano up, they spot a tear in their grandad’s eye as he reaches inside a drawer to reveal a photograph of himself and his late wife (who is actually still alive in real life) playing the piano.

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This £10 festive advert from a Manchester piano shop is the most heartwarming video
This £10 festive advert from a Manchester piano shop is the most heartwarming video. Picture: Mark Goodwin Pianos / YouTube

The children know exactly what to do, and they rush back to the piano shop before returning to their grandad’s home with a double-seated piano stool.

The little girl then joins her grandad at the piano, and the pair perform the sweetest duet.

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To make the moment even more tear-jerking, the little boy then rushes to the drawer to retrieve the photograph of his grandparents – and places it on top of the piano.

The little girl joins her grandad at the piano for a duet in the festive advert
The little girl joins her grandad at the piano for a duet in the festive advert. Picture: Mark Goodwin Pianos

The advert is accompanied by a charming cover of ‘You’ve Got a Friend’ by Ward Thomas.

The brains behind the video were Mark Goodwin, owner of Mark Goodwin Pianos in Oldham, whose two children – Sally, 8, and Louis, 5 – joined him in the festive video, alongside his father Geoff.

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The festive advert only cost £10 to make
The festive advert only cost £10 to make. Picture: Mark Goodwin Pianos / YouTube

Part of the £10 video budget was spent on sweets and Happy Meals for the children – which were promised to keep them focused during the two days the video was shot.

“I did consider hiring a local actor to play the part of a sad elderly gentleman in the video, but in the end, I twisted my Dad's arm and he did a wonderful job,” Mark told The Daily Mail.

This Christmas advert for a small Manchester piano shop only cost £10 to make
This Christmas advert for a small Manchester piano shop only cost £10 to make. Picture: Mark Goodwin Pianos / YouTube

The homemade video really encapsulates one of the best parts of the festive period: being with family.

“In one of the shots, you can see strawberry jam on Louis’ cheeks,” Mark continued.

“That’s because in-between filming each shot he would run off to grandma’s kitchen for a bite of his jam on toast and then come back with his mouth full. I kept having to wait until he swallowed his toast before I could shout ‘action’.”