Classical music fans more likely to be entrepreneurs

20 November 2013, 11:01 | Updated: 20 November 2013, 11:07

A new report has revealed that classical music fans are over 250 times more likely to be interested in small business loans, as their online behaviour suggests that's what they search for.

A digital advertising intelligence provider's new survey concludes that classical music fans are more likely to investigate taking out a small business loan than fans of rock, jazz and folk, suggesting they're more inclined to set up business on their own.

Classical music fans are also generally huge football fans, prefer ice cream as a snack and are big fans of a good book, spending their disposable income on fiction.

Other statistic thrown up by the anonymous monitoring suggested that rock fans are more likely to be in need of a student loan, dance music fans are often to be found looking for pay-day loans, and folk music fans love to play billiards.

The data was gathered by monitoring the online behaviour of 6.4 million Britons, and presented by Exponential in an infographic.