Opera Australia has launched an ‘Opera for One’ scheme – and it's completely wonderful
6 February 2019, 17:31 | Updated: 7 February 2019, 12:49
This heart-warming scheme brings together opera lovers who are reluctant to go to productions on their own – and it's proved to be a lifeline for the recently bereaved
When a loved one passes away, visiting the places you used to go can feel like a challenge – but this thoughtful initiative is making a real difference to people’s lives.
When you’ve shared special moments with a partner it’s not always easy re-visiting places or experiences you enjoyed together, so Opera Australia were keen to address this very real issue.
Enabling people to enjoy life after loss, the opera company set up this scheme to help opera lovers connect with other like-minded individuals and attend productions as a group.
The heart-warming idea came out of a survey of 1,100 first-time opera-goers, which found that more than one in five people wouldn’t go if they were alone.
It’s been a lifeline for anyone struggling to cope – and has meant fewer lonely nights spent at home in front of the TV for many.
‘Opera for One’ isn’t for finding romance; it simply provides people with a platform to share their passion for music.
John Quertermous, Head of Marketing and Tourism at Opera Australia, told Classic FM: “While the program definitely is reminiscent of things like China’s Singles Day or the recent surge in singles celebrating Valentine’s Day, we’re definitely gearing it more towards celebrating doing something on your own, and not a romantic event.”
One customer commented: “I want to congratulate OA on the fantastic initiative for single opera goers. Absolutely terrific idea, from someone who struggles to get people to come along.’’
Running for four Thursday nights in February and March, the scheme is already making a positive impact and is due to be rolled out in Melbourne later this year.