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29 July 2013, 21:48 | Updated: 15 December 2016, 11:50
Classic FM's Jane Jones caught up with Universal Music's Costa Pilavachi just before the first concert of the inaugural Bristol Proms festival of innovative new classical music concerts, to chat about the event's impact.
With so many of his own stable of artists involved with the Bristol Proms, it's a big night for him and for Universal, as Jane Jones found out.
"None of us have seen what's going to happen, that's what makes it so exciting and seat-of-the-pants! I think people will experience another dimension."