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Tenor Joseph Calleja has appeared in the latest Air Malta television advert, singing 'O Sole Mio' to a plane full of passengers.
The tenor, who has just been announced as a performer at this year's Classic BRIT Awards in October, is shown reacting to the various singing attempts of his fellow passengers in the advert.
Eventually, he takes his headphones off and decides to join in and show them all how it's done, before putting his headphones back on.
Air Malta describe the advert on their YouTube page: "The spirit of travel is all about losing yourself to the moment and living without hesitation. If you ran into your hero on an Air Malta flight, what would you do to connect?"
Reading this on the Classic FM App? Watch the video on YouTube here.