Classic FM has been voted a Superbrand

It is with great pleasure that we can announce that Classic FM has been voted a Superbrand for 2011.

Superbrands are chosen each year in a nationwide vote to represent quality, reliability and distinction. Along with brands such as Apple, Rolex, Marks & Spencer and Coca-Cola, Classic FM has been awarded this exceptional accolade for being a brand that still resonates strongly with the British public nineteen years after it was launched. Classic FM is the only UK radio station to be given this award.

Stephen Cheliotis, Chairman of Expert Council & Chief Executive of The Centre for Brand Analysis comments:

“I would like to congratulate Classic FM on achieving Superbrands status in 2011. This reaffirms the positive reputation the brand enjoys within the UK and that the British public believes Classic FM represents the three core factors we ask consumers to consider when voting; quality, reliability and distinction.

“As 2011 looks to be another tough year for consumer brands, the leading Superbrands can hopefully offset the worst of the downturn by stimulating demand and loyalty over and above the levels its rivals command. The management and employees should be extremely proud of the brand’s ongoing success and its status as a Superbrand.”

Each year Superbrands commission independent research to identify the strongest consumer and B2B brands in Britain. Brands do not apply or pay to be considered for Superbrands status. Rather, the accolade is awarded to the country’s strongest brands following a rigorous and independent selection process.

Superbrands was launched in London in 1995 and is now a global business operating in more than 55 countries worldwide.

Further details can be found at