What do you do when you have one of the world's greatest pianists in your office?
Mobile phone giant Nokia has commissioned the Bratislava Symphony Orchestra to record 25 ringtones for their new products.
The Bratislava Symphony Orchestra has recorded 25 new ringtones for mobile phone giant Nokia. The manufacturer hired the ensemble after research showed that classical music ringtones were among the most popular among customers.
Engaging the orchestra to record the ringtones became a hot topic over the weekend, as discussions opened up about orchestras having to resort to recording ringtones for financial gain.
Conductor/arranger for the recent Greatest Video Game Music Vol. 2 release Andrew Skeet described the move in an interview on Saturday: "I think it's fun, I think it's good that the orchestra are doing nice arrangements of things… when someone's mobile phone rings it'll be more pleasant."
The Philharmonia's Head of Digital Richard Slaney also added: "Having an orchestral sound on something as mundane as a ringtone is fantastic."