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The Go Compare jingle, performed by Wynne Evans' alter ego, Gio Compario, was the most-played piece of music used on TV and radio adverts last year.
Gio Compario, otherwise known as tenor Wynne Evans, has topped the list of most-played pieces of music on TV and radio adverts last year with his memorable 'Go Compare' song. It's based on the 1917 song 'Over There' by George Cohan, popular among American soldiers during both World Wars.
'YMCA' by the Village People, used by rival comparison website Confused.com, came second in the list, which included tracks by Blur, Sugababes and Olly Murs, as well as classical pieces. Two of Einaudi's pieces made the top twenty, with Primavera at No. 5 and The Snow at No. 16, charting three places above Offenbach's Barcarolle.
Music royalties from radio adverts totalled £1.9m last year, while TV advertising pulled in £8m.