Jaguar Land Rover on the Arts & Business Awards
14 May 2013, 12:11
Ian Callum from Jaguar Land Rover speaks to Jamie Crick about partnering with the arts and tonight's Arts & Business Awards.
The Arts & Business Awards, taking place tonight, showcase the relationship between business and the arts, and the ways in which the two worlds can work together.
Who better to explain more about the awards than Ian Callum, Design Director for the awards' partner, Jaguar Land Rover? Classic FM's Jamie Crick quizzed him on the benefits for business, and how Jaguar Land Rover aim to make something truly artistic as well: "We're a very creative company… although we build motor cars as a business, we also build what we like to think of as works of art."